Interviews are the highest-value evidence in Wedge. The interview engine handles the structure and the extraction.
Get a question set#
Wedge generates an interview kit for your specific problem and persona: opening questions, pain probes, workaround questions, and willingness-to-pay prompts. The questions are past-behaviour focused — what they did, not what they'd do.
Log the conversation#
Paste your notes or a transcript after the call. Wedge extracts:
- Pains — what actually breaks, in their words
- Objections — why they wouldn't buy
- Willingness to pay — budget signals, current spend, and who signs off
- Verbatim quotes — kept intact for later use in landing-page copy
What happens next#
Extracted signals land on the canvas as evidence, raise or lower your Validation Score, and become source material for audience-native landing-page copy.
Tips#
- Five focused interviews with one persona beat twenty scattered ones.
- Log the interviews that went badly. Disconfirming evidence is the point.