Guides
Founder guides
Short, practical guides for the work that actually moves an early startup forward — validation, roadmapping, and finding your wedge. Written by the Wedge team.
Test whether a startup idea has real demand before you build it.
Customer Discovery Interview Questions That Actually Work
The exact questions to ask in early customer interviews — and the ones to avoid.
How to Validate a Startup Idea Before Building Anything
A week-or-two process for finding real demand — before you spend months building the wrong thing.
How to validate a startup idea: an 8-step checklist
The 8 concrete steps that take a raw idea from hunch to persevere-pivot-or-kill decision.
Turn a validated idea into a roadmap you can actually defend.
Map the landscape, find the gap, and pick the wedge you'll own.